Thoughts, Ideas & Creations

Hey, I’m Andre — a strategist, tinkerer, and relentless connector of dots.

By day, I work in Strategic Partnerships and Customer Success at Tucows, where I navigate the intersection of domains, SaaS, FinTech, and the ever-evolving internet infrastructure that powers the web. With a career built across startups and scale-ups, I’ve spent years studying how products grow, how platforms win, and how the smallest friction points can make or break a user’s experience.

But this blog isn’t just about work — it’s about the ideas that keep me up at night.

I’m a data enthusiast who believes that the right insight, delivered at the right moment, changes everything. Whether I’m breaking down why a custom domain matters more than most SaaS founders realize, exploring what renewal rates reveal about real product-market fit, or sharing something I’ve been building on the side, I write to spark thinking and start conversations.

I tinker. I build. I share. And I genuinely believe that curiosity and joy aren’t at odds with analytical rigor — they’re what make the work worth doing.

This is the space where I share what I’m learning, what I’m creating, and what I think the internet is getting wrong (and right).

Pull up a chair. Let’s get into it.